Digital Design Business Practices: For Graphic Designers and Their Clients - Softcover

Sebastian, Liane

Softcover

ISBN 10: 1581150865 ISBN 13: 9781581150865

Publisher: Allworth Press, 2001

Synopsis

Learn how to effectively manage successful, money-making Web- and print-design projects with this indispensable reference to business practices in today’s burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications, and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects.
Previously published as Electronic Design and Publishing, this third edition of an industry classic has been thoroughly updated and expanded to include five new chapters about Web strategy, planning, design, and construction. The expert, practical advice is clearly illustrated with examples of what works and what doesn’t work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes. The comprehensive treatment of the digital design process from the perspectives of the Client-Group, the Creative-Group, and the Production-Group make this a must-read resource for anyone planning, purchasing, creating, or managing digital design projects

About this title

From the Publisher:

The sweep of technology has made digital design ubiquitous in today's business arena. What was once experimental has grown into a crucial ingredient to the working lives of graphic designers, illustrators, webmasters, writers, marketers, and many others. New changes abound, but the need is constant for this eclectic group of professionals to successfully handle design projects in today's digital marketplace. For anyone planning, purchasing, creating, or managing digital design projects, the answers have arrived from Liane Sebastian in the must-read guide Digital Design Business Practices, third edition.

From the Author:

"Changes that transform methods, processes, and whole industries can happen with surprising speed, leaving most members breathless in their effort to keep up," says author Liane Sebastian, a twenty-five-year design industry veteran. "These changes sneak up on many who find themselves suddenly out-of-date." To keep clients, creators, and producers of digital imagery current, this thoroughly revised and expanded edition of an industry classic (previously published as Electronic Design and Publishing) details planning, ownership, responsibilities, development, and communications.

About this edition

• Publisher: Allworth Press
• Publication date: 2001
• ISBN 10: 1581150865
• ISBN 13: 9781581150865
• Binding: Paperback
• Edition number: 3
• Number of pages: 416