Turn Your Idea or Invention into Millions - Softcover

Kracke, Don

Softcover

ISBN 10: 1581151985 ISBN 13: 9781581151985

Publisher: Allworth Press, 2001

Synopsis

Now an inventor whose product ideas have generated over one billion dollars in retail sales shares his success secrets for aspiring inventors! In Turn Your Idea or Invention Into Millions, celebrated inventor and best-selling author Don Kracke begins with the first flash of inspiration and guides readers, step by step, through the adventures, passions, and pitfalls of launching a new product. He shares his success secrets to help fledgling inventors take ideas from their imaginations and bring them into the commercial marketplace. Readers will discover what to do—and what to avoid—when getting an invention to the retail shelves, calculating wholesale and retail prices, and using advertising, packaging, and publicity to sell the product. Plus, they'll learn how to determine if their idea has any market value, target the right audience, leverage a marketer's interest into free help, and much, much more.

About this title

From the Publisher:

Whimsical or profound, every invention began as an idea. Success stories abound of those who became rich by creating the right machine, gadget, or toy at the right time. Yet the success stories do not tell us how the ideas made their way from the imagination to the retail shelves. Because many aspiring inventors do not know how to launch a new product, many promising ideas never come to fruition. For established and hopeful inventors, the answers have arrived. Don Kracke, an inventor whose product ideas have generated over one billion dollars in retail sales, reveals his success secrets in Turn Your Idea or Invention into Millions.

From the Author:

"You don't have to be a specialist to come up with a valid, marketable idea," Kracke observes. "Think about the problems you run into every day, then solve them."

Kracke shows readers how to think like professional inventors: testing the viability of product ideas, researching the competition, and defining the target audience. Citing over sixty examples from his experience as a practicing inventor, Kracke also details:
· obtaining patents, copyrights, and trademarks
· calculating wholesale and retail prices
· leveraging marketer's interest into free help
· licensing to a manufacturer
· avoiding scams and rip-offs

About this edition

• Publisher: Allworth Press
• Publication date: 2001
• ISBN 10: 1581151985
• ISBN 13: 9781581151985
• Binding: Paperback
• Edition number: 1
• Number of pages: 224