Marketing Illustration: New Venues, New Styles, New Methods

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9781581156577: Marketing Illustration: New Venues, New Styles, New Methods

A comprehensive look at the realities of illustration today.

The market for illustration is changing. How can illustrators survive and thrive?  Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource. Includes 100 B&W Illustrations

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Product Description:

The market for illustration is changing. How can illustrators survive and thrive?  Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

About the Author:

Marshall Arisman is the chair of the master of fine arts illustration program at the School of Visual Arts. His editorial illustrations have appeared in such publications as the New York Times, Esquire, Time, Rolling Stone, the Village Voice, and the Nation, and his paintings and sculptures have been exhibited internationally in galleries and museums. He lives in New York City.

Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

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Book Description Skyhorse Publishing, United States, 2009. Paperback. Book Condition: New. First Edition,.. 226 x 150 mm. Language: English . Brand New Book. This is an indispensable reference source for anyone planning to make a successful and fulfilling career as an illustrator. The world of illustration is fast-paced, competitive, and ever evolving. So how can illustrators not only survive, but prosper? Marketing Illustration offers readers a comprehensive look at the realities of working in the illustration industry today. Anyone involved with illustration will find illumination and practical advice on everything from the role of illustration in various industries - such as graphic novels and comics, animation, web games and design, toys, fashion, and textiles - to the needs of the current marketplace, and from discovering the next big thing to the traditional vs. nontraditional media debate. This volume also includes interviews with 50 of the most respect names in the industry - including Christoph Niemann, Stefan Bucher, Wes Bedrosian, Brian Cronin, and Yuko Shimuzo - in which they share their hard earned insights. Bookseller Inventory # AA99781581156577

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Book Description Skyhorse Publishing, United States, 2009. Paperback. Book Condition: New. First Edition,.. 226 x 150 mm. Language: English . Brand New Book. This is an indispensable reference source for anyone planning to make a successful and fulfilling career as an illustrator. The world of illustration is fast-paced, competitive, and ever evolving. So how can illustrators not only survive, but prosper? Marketing Illustration offers readers a comprehensive look at the realities of working in the illustration industry today. Anyone involved with illustration will find illumination and practical advice on everything from the role of illustration in various industries - such as graphic novels and comics, animation, web games and design, toys, fashion, and textiles - to the needs of the current marketplace, and from discovering the next big thing to the traditional vs. nontraditional media debate. This volume also includes interviews with 50 of the most respect names in the industry - including Christoph Niemann, Stefan Bucher, Wes Bedrosian, Brian Cronin, and Yuko Shimuzo - in which they share their hard earned insights. Bookseller Inventory # AA99781581156577

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Book Description Skyhorse Publishing, United States, 2009. Paperback. Book Condition: New. First Edition,.. 226 x 150 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. This is an indispensable reference source for anyone planning to make a successful and fulfilling career as an illustrator. The world of illustration is fast-paced, competitive, and ever evolving. So how can illustrators not only survive, but prosper? Marketing Illustration offers readers a comprehensive look at the realities of working in the illustration industry today. Anyone involved with illustration will find illumination and practical advice on everything from the role of illustration in various industries - such as graphic novels and comics, animation, web games and design, toys, fashion, and textiles - to the needs of the current marketplace, and from discovering the next big thing to the traditional vs. nontraditional media debate. This volume also includes interviews with 50 of the most respect names in the industry - including Christoph Niemann, Stefan Bucher, Wes Bedrosian, Brian Cronin, and Yuko Shimuzo - in which they share their hard earned insights. Bookseller Inventory # BTE9781581156577

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