“Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going.”—Steven Heller, from the Introduction
How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as:
--viral and guerilla advertising
--the history of Interview, Monocle, Mad, and other magazines
--illusionism and three-dimensional design
--art for art’s sake
--design vs. decoration
--the return of hand lettering
--art for the masses
POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers.
"synopsis" may belong to another edition of this title.
Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.
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Book Description Allworth Press 2010-07-13, 2010. Paperback. Book Condition: New. 1. 1581157150 New, unread, publisher overstock copy. Bookseller Inventory # Z1581157150ZN
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Book Description Skyhorse Publishing, United States, 2010. Paperback. Book Condition: New. 226 x 150 mm. Language: English . Brand New Book. This is an insightful and illuminating exploration of how graphic design has shaped popular culture, and how popular culture has influenced graphic design. How does graphic design influence popular culture? And how does popular culture influence graphic design? What are the goals of design? Is it to sell? To package? To entertain? While these questions should be obvious to the practitioner, the answers are often elusive. They are also intimately tied to the role they play in the overall culture - in the popular scheme of cultural pursuit. Through a collection of essays addressing such areas as language, design objects, and popular iconography; decoration and decorum; advertising and art; and more, this volume explores the notion of pop culture through the lens of graphic design. Bookseller Inventory # AAS9781581157154