Items related to Advertising Strategy

Brian Sternthal Advertising Strategy ISBN 13: 9781581527643

Advertising Strategy - Hardcover

 
9781581527643: Advertising Strategy
View all copies of this ISBN edition:
 
 
Great book used at many top ten business schools

"synopsis" may belong to another edition of this title.

About the Author:
Brian Sternthal is the Mondelez International Chair in Marketing at the Kellogg School of Management, Northwestern University. He holds a Ph.D. in Consumer Research from The Ohio State University. His research focuses on the factors that influence the persuasive impact of advertising messages. They appear in the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research. He teaches advertising strategy at the Kellogg School of Management.

Derek D. Rucker is the Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing at the Kellogg School of Management, Northwestern University, where he teaches advertising strategy. He received his Ph.D. in Psychology from The Ohio State University. His work focuses on understanding consumer persuasion, power insight, and confidence. This work has appeared in scholar outlets such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of Marketing Research.

"About this title" may belong to another edition of this title.

  • PublisherCopley Custom Textbooks
  • Publication date2011
  • ISBN 10 1581527640
  • ISBN 13 9781581527643
  • BindingHardcover
  • Edition number2
  • Number of pages250

Other Popular Editions of the Same Title

9781583901991: Advertising Strategy (Third Edition)

Featured Edition

ISBN 10:  ISBN 13:  9781583901991
Publisher: XanEdu Publishing Inc, 2015
Hardcover

  • 9781581526868: Advertising Strategy (First Edition)

    Copley..., 2009
    Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

Brian Sternthal
Published by Copley Custom Textbooks (2011)
ISBN 10: 1581527640 ISBN 13: 9781581527643
New Hardcover Quantity: 1
Seller:
Wizard Books
(Long Beach, CA, U.S.A.)

Book Description Hardcover. Condition: new. New. Seller Inventory # Wizard1581527640

More information about this seller | Contact seller

Buy New
US$ 55.31
Convert currency

Add to Basket

Shipping: US$ 3.50
Within U.S.A.
Destination, rates & speeds
Stock Image

Brian Sternthal
Published by Copley Custom Textbooks (2011)
ISBN 10: 1581527640 ISBN 13: 9781581527643
New Hardcover Quantity: 1
Seller:
GoldenWavesOfBooks
(Fayetteville, TX, U.S.A.)

Book Description Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1581527640

More information about this seller | Contact seller

Buy New
US$ 64.84
Convert currency

Add to Basket

Shipping: US$ 4.00
Within U.S.A.
Destination, rates & speeds
Stock Image

Brian Sternthal
Published by Copley Custom Textbooks (2011)
ISBN 10: 1581527640 ISBN 13: 9781581527643
New Hardcover Quantity: 1
Seller:
GoldBooks
(Austin, TX, U.S.A.)

Book Description Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # think1581527640

More information about this seller | Contact seller

Buy New
US$ 64.68
Convert currency

Add to Basket

Shipping: US$ 4.25
Within U.S.A.
Destination, rates & speeds
Stock Image

Brian Sternthal, Derek D. Rucker
Published by Copley Custom Textbooks (2011)
ISBN 10: 1581527640 ISBN 13: 9781581527643
New Hardcover Quantity: 1
Seller:
The Book Spot
(Sioux Falls, SD, U.S.A.)

Book Description Hardcover. Condition: New. Seller Inventory # Abebooks416749

More information about this seller | Contact seller

Buy New
US$ 69.00
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds