Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation-from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.
The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America's founding regarded as grossly self-destructive-in a word, evil.
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DAVID KUPELIAN'S CULTURE-WAR BESTSELLER IS NOW AVAILABLE IN PAPERBACK. Millions of Americans today accept ideas and behaviors that would have horrified all previous generations. Why? Why have thousands of years of Judeo-Christian moral standards suddenly been abandoned? What's behind today's divorce epidemic? Why is public prayer being criminalized? Why are 3,000 innocent unborn children aborted daily? In this widely acclaimed exposé, veteran journalist David Kupelian reveals the brilliant marketing strategies that have turned America upside down. "Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive in a word, evil.From the Back Cover:
" The Marketing of Evil is a serious wake-up call for all who cherish traditional values, the innocence of children, and the very existence of our great country." —Dr. Laura Schlessinger, talk-show host and author
"It's often said that marketing is warfare, and in The Marketing of Evil, David Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America's Judeo-Christian culture." —David Limbaugh, syndicated columnist and author
"David Kupelian's research brings into sharp focus what many have sensed and suspected for a long time. ... [An] important and groundbreaking book." —D. James Kennedy, Coral Ridge Ministries
"From pitching promiscuity as 'freedom' to promoting abortion as 'choice,' the marketers of evil are always selling you something destructive—with catastrophic results. Kupelian shines a light on them all." —Michelle Malkin, Fox News Channel
"Like the dazzling disclosures found in the final page of a gripping whodunit or the fascinating revelation of a magician's secrets, The Marketing of Evil irresistibly exposes how it was done." —Rabbi Daniel Lapin, Toward Tradition
"The game's over, folks—the con men have been exposed. I urge every parent to read this eye-opening book." —Rebecca Hagelin, the Heritage Foundation
" The Marketing of Evil offers Americans real hope—because when our problems come this sharply into focus, so do the solutions." —Joseph Farah, WorldNetDaily.com
"Excellent! Simply excellent." —Donald E. Wildmon, American Family Association
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