Beckwith, Harry What Clients Love

ISBN 13: 9781586214517

What Clients Love

3.94 avg rating
( 244 ratings by Goodreads )
9781586214517: What Clients Love

Harry Beckwith, bestselling author of Selling the Invisible and the Audie award-winning The Invisible Touch, reveals how businesses need to think, plan, communicate and best serve clients in this 'tool kit' for putting together an effective marketing plan. In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert. Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact.

"synopsis" may belong to another edition of this title.

About the Author:

Harry Beckwith is a frequent guest lecturer for many national corporations, including ABC, Inc., BellSouth Corporation, Norwest Corporation, and Marsh & McLennan Companies, Inc., among others. He lives in Minneapolis, Minnesota.

From AudioFile:

Beckwith delivers an audio every bit as extraordinary as his earlier works, SELLING THE INVISIBLE and THE INVISIBLE TOUCH. Delivered with a sardonic tone that works with the material, his message is that almost everything you think is important in marketing, sales, and communication is not. It's the relationship, stupid, and very little else matters when it comes to motivating people to work with us, buy from us, help us, hire us, or consider our ideas. Though cocky as the dickens, the author offers valuable personal stories of trial and error, and his intimate delivery makes him almost lovable. He knows our confusion. He's one of us. A fresh approach to fresh ideas, a wake-up call for anyone in business, and a stimulating listening experience. T.W. AudioFile 2003, Portland, Maine-- Copyright AudioFile, Portland, Maine

"About this title" may belong to another edition of this title.

Buy New View Book

Shipping: US$ 10.00
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace


Beckwith, Harry
Published by Hachette Audio (2003)
ISBN 10: 1586214519 ISBN 13: 9781586214517
New Quantity Available: 1
Booked Again
(Summit, NJ, U.S.A.)

Book Description Hachette Audio, 2003. Audio Book(CD). Book Condition: New. New item. Bookseller Inventory # QX-179-91-6937516

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 109.92
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds