Items related to Inside the Minds: Leading Advertisers
Inside the Minds: Leading Advertisers features CEOs/Presidents from agencies such as Young & Rubicam, Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Interpublic Group, Valassis, Grey Global Group, Doner, Digitas and FCB Worldwide. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, compensation, buying media, getting noticed, working in teams, building and sustaining brands, and other important topics. An unprecedented look inside the world of advertising makes for exciting and highly interesting reading for CEOs, executives, entrepreneurs, and every marketing, advertising and pr professional at any level.
"synopsis" may belong to another edition of this title.
From the Publisher:
This book is written by:
From the Inside Flap:
David Bell, Vice Chairman, Interpublic Group – Achieving Success as a Team
Tim Love, Managing Partner, Saatchi & Saatchi – Think Like the Sun: The Secrets to Building Global Lovemark Brands
M T Rainey, Co Chief Executive, Young & Rubicam/Rainey Kelly Campbell Roalf – Change or be Changed
Eric Rosenkranz, President & CEO Asia Pacific, Grey Global Group – Rallying the Troops
David Kenny, Chairman & CEO, Digitas – Relevance and Results in the Age of the Internet
Paul Simons, Chairman & CEO, Ogilvy & Mather UK – Soak It All In
Bob Brennan, President, Leo Burnett Worldwide – The Future of Advertising: Invitation Only, No Regrets
Alan Kalter, Chairman & CEO, Doner – Likeable Advertising: Creative That Works
Alan Schultz, Chairman, President & CEO, Valassis – Tuning Into the Consumer
Brendan Ryan, CEO, FCB Worldwide – Understanding the Client Perspective
Praise for Inside the Minds:
"Learn from the experts, become an expert in record time." - John Ferber, Co-Founder, Advertising.com
"A unique and startling look..." - Lee Duffey, President, Duffey Communications
"About this title" may belong to another edition of this title.
- PublisherAspatore Books
- Publication date2001
- ISBN 10 1587620545
- ISBN 13 9781587620546
- BindingPaperback
- Number of pages240
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Inside the Minds: Leading Advertisers
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Aspatore Books
(2001)
ISBN 10: 1587620545
ISBN 13: 9781587620546
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Published by
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ISBN 13: 9781587620546
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Inside the Minds: Leading Advertisers
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(2001)
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ISBN 13: 9781587620546
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