Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

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9781591391364: Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

This work analyzes all critical junctures chronologically in the software company Intuit's growth from a marketing and a leadership perspective.

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About the Author:

Suzanne Taylor is a marketing consultant who worked at Intuit for eight years.

Review:

"The fast-paced narrative by Suzanne Taylor and Kathy Schroeder provides a candid and entertaining look at Intuit and its founders." -- San Jose Mercury News, 1 February, 2004

"About this title" may belong to another edition of this title.

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