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Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
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Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.From AudioFile:
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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Book Description Portfolio. Condition: New. 159184021X This is an International Edition. Brand New, paperback, Delivery within 6-14 business days, Same Contents as U.S Versions, ISBN and Cover design may differ. Choose Expedited shipping for delivery within 4-7 business days. We do not ship to PO Box, APO,FPO Address. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Seller Inventory # AU_9781591840213
Book Description Paperback. Condition: NEW. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S version. Delivery within 3-7 business days. We can ship to PO Box address in US. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Choose expedited shipping for Express delivery. Tracking number provided for every order. Seller Inventory # US_9780141016405
Book Description Portfolio, 2003. Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Brand new copy of first edition, later printing. The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. Seller Inventory # 000864
Book Description Portfolio, 2003. Hardcover. Condition: New. Never used!. Seller Inventory # P11159184021X
Book Description Portfolio. Hardcover. Condition: New. 159184021X Dispatched from London. Seller Inventory # Z159184021XZN
Book Description Portfolio, 2003. Hardcover. Condition: New. Brand New!. Seller Inventory # VIB159184021X