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Purple Cow: Transform Your Business by Being Remarkable - Hardcover

 
9781591840213: Purple Cow: Transform Your Business by Being Remarkable
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Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

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About the Author:
Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.
From AudioFile:
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. © AudioFile 2004, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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  • PublisherPortfolio
  • Publication date2003
  • ISBN 10 159184021X
  • ISBN 13 9781591840213
  • BindingHardcover
  • Edition number1
  • Number of pages145
  • Rating

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  • 9781591843177: Purple Cow, New Edition: Transform Your Business by Being Remarkable

    Portfolio, 2009
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