All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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9781591841005: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

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Review:

Praise for Seth Godin:

-Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off.-
--Forbes

-It's easy to see why people pay to hear what he has to say.-
--Time

-If Seth Godin didn't exist we'd need to invent him.-
--Alan Webber, founder, Fast Company

-If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin.-
--Micah Sifry, cofounder, Personal Democracy Forum
-Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary.-
--Miami Herald

From the Hardcover edition.

Praise for Seth Godin:

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
--Forbes

"It's easy to see why people pay to hear what he has to say."
--Time

"If Seth Godin didn't exist we'd need to invent him."
--Alan Webber, founder, Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
--Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary."
--Miami Herald

From the Hardcover edition.

About the Author:

Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.

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