Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands - Hardcover

Cato, Mac

Hardcover

ISBN 10: 1592535178 ISBN 13: 9781592535170

Publisher: Rockport Publishers, 2010

Synopsis

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

About this title

About the Author:

Mac Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in Paris, focused on development of the Emotional Branding concept. Throughout his long career Cato has been an active innovator in his brand consulting programs with many of the world’s leading brand-led businesses, including Mercedes, Ford, General Foods, Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway, Avon, Elisabeth Arden, Victoria’s Secret, and Brookstone.

About this edition

• Publisher: Rockport Publishers
• Publication date: 2010
• ISBN 10: 1592535178
• ISBN 13: 9781592535170
• Binding: Hardcover
• Number of pages: 208