Items related to Entrepreneurship
Entrepreneurship teaches students about the risks and rewards of starting their own businesses. All stages of the process are covered, from idea to growth to exit. Economic concepts are integrated into chapters, and a separate Economics Glossary is included. Two accounting chapters reinforce financial topics. Data files to support the business plan project are available on the companion website. College and career standards for reading, writing, speaking, and listening are incorporated in end-of-chapter activities.
· Hands-on learning is provided by the project-based Building Your Business Plan activity found at the end of every chapter.
· Over 50 case studies featuring real entrepreneurs provide a link to the real world.
· Event Prep features support readiness for student organization competitions.
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About the Author:
Brenda Clark has taught marketing for over 25 years for the Jenison, Michigan, Public Schools.She currently serves on the National DECA Competitive Events Committee. She is a DECA advisor and has had students win state and national recognition. In Michigan, she has worked with marketing, business, and hospitality instructors on curriculum development. She was a national trainer for the MBA Research Model Program for five years and has consulted with many states on marketing education. She has also taught at the community college and university levels. She earned her bachelor's degree in Marketing Education, a master's degree in Educational Leadership, and an Ed.D. in Educational Leadership with a concentration in Career and Technical Education from Western Michigan University.
Judy Commers has been a marketing teacher-coordinator and DECA advisor for Indiana Public Schools for over 31 years. For over 14 years, she has supervised a student-based enterprise. She also teaches business and marketing at the community college level and is an instructor for the Indiana Marketing Academy, which teachers attend for college credit. She received her bachelor's degree in Business and Distributive Education and an M.A.E. in Vocational Business and Distributive Education from Ball State University.
Judy Commers has been a marketing teacher-coordinator and DECA advisor for Indiana Public Schools for over 31 years. For over 14 years, she has supervised a student-based enterprise. She also teaches business and marketing at the community college level and is an instructor for the Indiana Marketing Academy, which teachers attend for college credit. She received her bachelor's degree in Business and Distributive Education and an M.A.E. in Vocational Business and Distributive Education from Ball State University.
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- PublisherGoodheart-Willcox
- Publication date2012
- ISBN 10 1605257826
- ISBN 13 9781605257822
- BindingHardcover
- Edition number1
- Number of pages560
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Entrepreneurship ; 9781605257822 ; 1605257826
Published by
Goodheart-Willcox
(2012)
ISBN 10: 1605257826
ISBN 13: 9781605257822
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Book Description Condition: New. Multiple Copies Available - New Condition - Never Used - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE. Seller Inventory # 1605257826N
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