Word of Mouth Marketing: How Smart Companies Get People Talking - Softcover

Sernovitz, Andy

3.96

1,910 ratings by Goodreads

9781610660280: Word of Mouth Marketing: How Smart Companies Get People Talking

Softcover

ISBN 10: 1610660285 ISBN 13: 9781610660280

Publisher: Writers of the Round Table, 2012

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: In this fast, fun, COMIC book edition of Word of Mouth Marketing: How Smart Companies Get People Talking, you'll learn to quickly get people talking about you.

The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.

The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.

With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
�3 Reasons People Talk About You
�4 Rules of Word of Mouth Marketing
�5 Ts of Word of Mouth Marketing
�6 Big Ideas: Deep Stuff That Changes Marketing Forever
Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.

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About the Author:

Andy Sernovitz teaches word of mouth marketing and social media. He is the New York Times bestselling author of Word of Mouth Marketing: How Smart Companies Get People Talking. He leads SocialMedia.org, the community for social media leaders at the world's greatest brands, and WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing. Andy taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. He created the Word of Mouth Marketing Association and the Association for Interactive Marketing. His fantastic blog is called "Damn, I Wish I'd Thought of That!" (http://damniwish.com). Learn more about Andy: -- Blog: Damn, I Wish I'd Thought of That! (http://damniwish.com) -- Book: Word of Mouth Marketing (http://wordofmouthbook.com) -- WordofMouth.org: Learn Word of Mouth Marketing! (http://wordofmouth.org) -- SocialMedia.org: For Big Brands (http://socialmedia.org)

Review:

"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."
---- Brad Santeler, Kimberly-Clark (04/30/2012)

"Andy's approach is practical, affordable, and, best of all, ethical. Don't waste your money on mass marketing: Spend it on this book and start people talking."
---- Greg Stielstra, author of PyroMarketing (04/30/2012)

"Read this book to relearn what you always knew just in time for it to change your business life."---Bob Garfield, Co-Host of NPR's On the Media (04/30/2012)

"Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."
---- Geoff Ramsey, CEO, eMarketer (04/30/2012)

"Great book on WOM. Nicely written."
---- Jack Trout, author of Positioning: The Battle for Your Mind and The 22 Immuta (04/30/2012)

"A quick, practical, and extremely useful guide to word of mouth marketing."
---- Emanuel Rosen, author of The Anatomy of Buzz (04/30/2012)

"I highly recommend this book because it is so practical, tactical, and hysterical."---Guy Kawasaki, author of Rules for Revolutionaries (04/30/2012)

"It's easy to agree that word of mouth is important. But it's time to become students of how it works and why it is so valuable to our customers. Start or continue your journey by reading this book."

---- Bob Pearson, Dell (04/30/2012)

"It's brief. It's elementary. It's obvious. But the truth often is. Read this book to relearn what you always knew just in time for it to change your business life."
---- Bob Garfield, co-host of NPR's On The Media (04/30/2012)

"Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way."
---- Jackie Huba and Ben McConnell, authors of Creating Customer Evangelists (04/30/2012)

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