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Many undergraduate managerial accounting textbooks focus primarily on calculations and formulas and how to apply these accounting skills in a manufacturing environment. However, business professionals must be able to apply their technical accounting knowledge and expertise in a broader context in making good business decisions. Moreover, because the U.S. market is increasingly service oriented, professionals must develop experience in applying these skills to decision making in a service environment. Having spent several years supplementing existing textbook problems with more real-world and service industry examples, we saw a need for a new approach. Hence, we focus on helping students to (1) develop strong analytical skills and (2) apply them in realistic decision-making contexts. Finally, we have written the book with a heavy emphasis on managerial decisions in service and merchandising enterprises. Managerial Accounting for Undergraduates is intended for use in the first managerial accounting course at the undergraduate level-one that balances the development of management accounting tools with their implementation in decision making. This book teaches future business professionals how to read, analyze, and interpret accounting and other company, industry, and economic data to make informed business decisions.
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