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Book Description Condition: New. Seller Inventory # 24267957-n
Book Description Soft Cover. Condition: new. Seller Inventory # 9781780675626
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781780675626
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Book Description Paperback or Softback. Condition: New. Creating a Brand Identity: A Guide for Designers 1. Book. Seller Inventory # BBS-9781780675626
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Book Description Paperback. Condition: new. Paperback. Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more. Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781780675626