Design for Business: Volume 2 - Softcover

Softcover

ISBN 10: 1783203765 ISBN 13: 9781783203765

Publisher: Intellect Ltd, 2014

Synopsis

One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centerpiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

About this title

About the Author:

Dr. Gjoko Muratovski is director of the Myron E. Ullman, Jr. School of Design at the University of Cincinnati and guest professor at the College of Design & Innovation at Tongji University (China). With over twenty years of global, cross-disciplinary design and branding practice, he has experience that spans from Europe and Asia to Australia and the Americas. Muratovski has been working with a wide range of governmental, not-for-profit, and corporate organizations—including the NASA Johnson Space Center, UN Association of Australia, Greenpeace, Deloitte, Toyota, and the Auckland Council of New Zealand. He is also regularly retained as an advisor on issues ranging from strategic design to brand development strategies by international design firms and advertising agencies.

About this edition

• Publisher: Intellect Ltd
• Publication date: 2014
• ISBN 10: 1783203765
• ISBN 13: 9781783203765
• Binding: Paperback
• Number of pages: 200
• Editor: Muratovski Gjoko