Items related to Sales Promotion
Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.
"synopsis" may belong to another edition of this title.
Review:
1. Understanding of Sales Promotion. 2. The Roles and Limitations of Sales Promotion. 3. Developing the Theory of Sales Promotion. 4. The Strategic Dimensions of Sales Promotion. 5. Budgeting for Sales Promotion. 6a. Developing the Sales Promotion Plan - Understanding the Target Audience. 6b. Developing the Sales Promotion Plan - The Competitive Environment. 7. Identifying Sales Promotion Objectives. 8. Consumer Promotions. 9. Promoting to the Trade. 10. Sales Force Activity. 11. Sponsorship and Event Management. 12. Evaluating Sales Promotion. 13. The Legal and Regulatory Framework. 14. Sales Promotion Agencies. 15. Integrating Sales Promotion Activity. 16. International Sales Promotion.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning
- Publication date2006
- ISBN 10 1844801616
- ISBN 13 9781844801619
- BindingPaperback
- Number of pages321
- Rating
Buy New
Learn more about this copy
US$ 104.63
Shipping:
US$ 2.64
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Seller Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 4088759-n
Buy New
US$ 104.63
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning EMEA 2006-04-19
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Paperback
Quantity: > 20
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # 6666-CEN-9781844801619
Buy New
US$ 89.55
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781844801619
Buy New
US$ 109.50
Convert currency
Seller Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Softcover
Quantity: 5
Seller:
Rating
Book Description Condition: New. Seller Inventory # 4088759-n
Buy New
US$ 92.74
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9781844801619_lsuk
Buy New
US$ 103.84
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning EMEA 2006-04-19
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Paperback
Quantity: 10
Seller:
Rating
Book Description Paperback. Condition: New. Seller Inventory # 6666-IUK-9781844801619
Buy New
US$ 98.34
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Brand New. illustrated edition. 321 pages. 9.50x7.50x0.75 inches. In Stock. Seller Inventory # __1844801616
Buy New
US$ 106.26
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning EMEA
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Paperback / softback
Quantity: > 20
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9781844801619
Buy New
US$ 120.18
Convert currency
Stock Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9781844801619
Buy New
US$ 105.95
Convert currency
Seller Image
Sales Promotion
Published by
Cengage Learning
(2006)
ISBN 10: 1844801616
ISBN 13: 9781844801619
New
Kartoniert / Broschiert
Quantity: > 20
Seller:
Rating
Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion . Seller Inventory # 597068737
Buy New
US$ 118.37
Convert currency