How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding - Softcover

Appleyard, John

9781845281144: How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding

Softcover

ISBN 10: 1845281144 ISBN 13: 9781845281144

Publisher: How to Books Ltd, 2006

Exhibiting can be enormously rewarding. That's why it accounts for over a tenth of total media spend in Britain. But it's not for the faint hearted. You need commitment and sound planning. Whether you are considering exhibiting at a particular exhibition or are formulating an exhibiting policy, this book will be your single most important tool. It covers all aspects of the subject from the planning stages, to getting the best out of your stand at the show, right through to measuring the effectiveness of an exhibition campaign. It features: devising an exhibition strategy; booking the exhibition; planning your stand; design, graphics, demos and live entertainments; marketing your stand; safety and security; staffing and training; attracting press coverage; and following up after the show.

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About the Author:

John Appleyard has been involved with exhibitions for many years and retains an infectious enthusiasm for their benefits and potential. Initially he learnt the hard way as an exhibitor at trade shows. Then as a creative director at a major international agency he helped clients formulate exhibition policies and design, organise and set up stands as part of an agency creative team. He now works as a consultant helping visualise and design stands, and training companies and stand staff to make best use of their exhibition investment. He is based in Ipswich.

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