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The parallel aims of a dental practice are to deliver excellent patient care through highly trained and motivated employees and to maximise income and profit. Achieving these aims as a practice manager demands a clear vision, sound preparation, planning and marshalling of resources, broad business knowledge, an understanding of a rapidly changing world, and above all wise judgement. So why Genghis Khan? Although some in the West see him in negative terms, the Mongol leader created one of the world's greatest empires. His hugely successful strategies included intelligence gathering, understanding his rivals' motivations, being quick to learn and adopt new technologies and ideas, and successful people management. Genghis Khan is one of history's most charismatic and dynamic leaders - and you will need all his skill, strength and tenacity to succeed in both dentistry and business. This 'how to - ' book on survival and empire-building in the dentistry business is ideal for anyone who owns, aspires to own, or is involved in managing a practice. It contains advice relevant to both small and large practices, to dentists working in the National Health Service (NHS) and private practice, and to general and specialist practices. 'This book, in summoning years of valuable experience of the vagaries of dental practice and connecting them with the wider world, provides the reader with an excellent starting point from which to plan, develop and make successful their own practice.' - Stephen Hancocks in his Foreword
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I spent most of my dental career managing my own practice. This was not something I had been taught to do at dental school, but it was something I had to do, and do well, if my business was to prosper.This book is the culmination of those years, and of the ups and downs of managing a dental practice, which at times was not the easiest of jobs. It is not a self-indulgent text, but an honest insight into why a practice must be managed, then how to do it. It is about teamwork and about delivering the twin goals of high quality clinical care and outstanding customer care.This was my first attempt at writing a book (I had previously written many articles) and seeing my words in print and then for sale in a book shop gave me enormous satisfaction. I couldn't believe it when it won the Diagram Prize in 2011.The success of this book encouraged me to write a second, titled How to be an effective expert witness, which I am happy to say has enjoyed critical praise.Mike Young.About the Author:
Michael F.D. Young studied at the universities of Cambridge and Essex and the former Regent Polytechnic. He is Senior Lecturer in Sociology of Education at the University of London Institute of Education, and was previously Head of Science at the London Nautical School.
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Book Description CRC Press, 2010. Paperback. Condition: New. Brand New!. Seller Inventory # VIB1846193966