India's Newspaper Revolution: Capitalism, Technology and the Indian Language Press, 1977-1997 - Softcover

Robin Jeffrey

Softcover

ISBN 10: 1850654344 ISBN 13: 9781850654346

Publisher: C. Hurst & Co (Publishers) Ltd, 2000

Synopsis

From the late 1970s a revolution in Indian-language newspapers, driven by a marriage of capitalism and technology, has carried the experience of print to millions of new readers in small-town and rural India. This volume analyzes the role of capitalism and technology in shaping identity, "national" or otherwise, and seeks to explain the inner workings of one of the most complex newspaper industry in the world. It pinpoints the role of advertising in propelling a multilingual print boom, and throws light on questions of literacy and the standardization of languages. The India of the 1990s is revealed here from perhaps an unfamiliar angle, and in addition the text seeks to illustrate the global transformation of media, of which India is seen to play a key part.

About this title

About the Author:

Robin Jeffrey is Professor of Politics at La Trobe Unversity, Melbourne.

Review:

'What makes Jeffery's work so distinguished is not simply the telling of an exciting and moving tale: the growth and development of India's regional print media, but its presentation in a rigorous theoretical framework and on the most relevant historical canvas,' -India Weekly

About this edition

• Publisher: C. Hurst & Co (Publishers) Ltd
• Publication date: 2000
• ISBN 10: 1850654344
• ISBN 13: 9781850654346
• Binding: Paperback
• Number of pages: 240