Items related to Introduction to Marketing
The fourth edition of Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' Fully revised and up-dated, features of this new edition include: in-depth description of marketing and corporate strategy; analysis of the influence of corporate culture on marketing policy; illustrations of the value of logical and quantitative analysis for decision-making; detailed coverage/deeper treatment of a number of key areas: the influence of collaboration and competition on strategy; the case for an enlarged 'marketing mix'; product design and technological innovation; the importance of 'the people factor'; IT and marketing; the development of the marketing plan.
"synopsis" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date1999
- ISBN 10 1861521472
- ISBN 13 9781861521477
- BindingPaperback
- Edition number1
- Number of pages320
Top Search Results from the AbeBooks Marketplace
Stock Image
Introduction to Marketing
Published by
Cengage Learning EMEA
(1999)
ISBN 10: 1861521472
ISBN 13: 9781861521477
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004135850
Buy Used
US$ 1.00
Convert currency
Stock Image
Introduction to Marketing
Published by
Cengage Learning EMEA
(1999)
ISBN 10: 1861521472
ISBN 13: 9781861521477
Used
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL8193674
Buy Used
US$ 2.72
Convert currency
Stock Image
Introduction to Marketing
Published by
International Thomson Business Press
(1999)
ISBN 10: 1861521472
ISBN 13: 9781861521477
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781861521477. Seller Inventory # 9067079
Buy Used
US$ 4.01
Convert currency
Stock Image
Introduction to Marketing
Published by
International Thomson Business Press
(1999)
ISBN 10: 1861521472
ISBN 13: 9781861521477
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781861521477. Seller Inventory # 9067078
Buy Used
US$ 4.01
Convert currency
Stock Image
Introduction to Marketing
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781861521477. Seller Inventory # 9533413
Buy Used
US$ 4.71
Convert currency