From the Author:
The Internet, like many readers of this book, is a child of the industrial age. Long before the arrival of digital communications, the steam engine, telegraph pole and coalmine quickened the pace of the world. Industrialized commerce, communications and war spun the globe ever faster and increasingly to a centripetal beat. Control in the industrial- ized world was put at the centre. The furthest reaches of the globe came under the sway of centres of power: massive urbanization and a flight from the land created monstrous cities in the great nations; maritime empires brought vast swathes of the globe under the sway of imperial capitals. The training of workmen, the precise measurement of a pistol barrel's calibre, the mass assembly of automobiles, all were regimented, standardized in conformity with the centripetal imperative. The industrial revolution created a world of centralization and organized hierarchy. Its defining pattern was a single, central dot to which all strands led. But the emerging digital age is different.
A great adjustment in human affairs is under way. The pattern of political, commercial and cultural life is changing. The defining pattern of the emerging digital age is the absence of the central dot. In its place a mesh of many points is evolving, each linked by webs and networks. This story is about the death of the centre and the development of com- mercial and political life in a networked system. It is also the story about the coming power of the networked individual as the new vital unit of effective participation and creativity.
At the centre of this change is the Internet, a technology so unusual and so profoundly unlikely to have been created that its existence would be a constant marvel were it not a fact of daily life. No treatise or arch plan steered its development from beginning to end. Nor did its success come from serendipity alone, but from the peculiar ethic thatemerged among engineers and early computer lovers in the 1960s and '70s, and through the initiative of empowered users and networked communities. The combination of these elements has put power in the hands of the individual, power to challenge even the state, to compete for markets across the globe, to demand and create new types of media, to subvert a society - or to elect a president.
We have arrived at the point when the Internet has existed for a suf- ficiently long time for a historical study to reveal key characteristics that will have an impact on business, politics and society in the coming decades. Like all good histories, this book offers insight into the future by understanding the past. The first section of this book (Chapters 1-4) examines the concepts and context from which the Internet emerged. The second section (Chapters 5-9) traces how the technology and cul- ture of networking matured, freeing communities for the first time in human history from the tyranny of geography in the process. This section also describes the emergence of the Web and the folly of the dot- com boom and bust. The final section (Chapters 10-13) shows how the defining characteristics of the Internet are now transforming culture, commerce and politics.
Three characteristics have asserted themselves throughout the Internet's history, and will define the digital age to which we must all adjust: the Internet is a centrifugal force, user-driven and open. Under- standing what these characteristics mean and how they emerged is the key to making the great adjustment to the new global commons, a political and media system in flux and the future of competitive creativity.
From the Back Cover:
This story is about the death of the center and the development of commercial and political life in a networked system. It is also the story about the coming power of the networked individual as the new vital unit of effective participation and creativity. Understanding the trends revealed in this story is the key to adapting to the new global commons, a political and media system in flux, and the future of competitive creativity.
This book takes the reader on a path through some of the most interesting events and documents of the last century, from President Kennedy's nuclear scenario war game planning, to Warran Buffet's I-told-you-so letter to shareholders in the aftermath of the dot com bust, this is not only a history, but like all good histories, tells us where we are bound in the future.
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