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Isaak, Robert Green Logic ISBN 13: 9781874719120

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9781874719120: Green Logic
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Economic activity imposes increasing costs on the global environment. The lack of progress being made in environmental management is often not as much a question of economics, technology or even of interest, as it is of perception, assumptions and how one approaches problems. Green Logic seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. Written by the highly regarded author of Managing World Economic Change, this important and accessible new book aims to examine how "Green Logic" works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. Key questions addressed in depth include:What are the minimal ethical principles to guide environmental living and working?

What motives and obstacles characterise ecopreneurship?

What principles of creativity and entrepreneurship can be used as tools? In short, what does it really take to motivate entrepreneurs to design and start up green businesses? Green Logic is suitable for both business and academic audiences and significantly pushes forward the debate on environmental responsibility.

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About the Author:
ROBERT ISAAK is the Henry George Professor of International Management at Pace University in New York. He holds a B.A. from Stanford University and a Ph.D. from New York University.
Review:

This important and accessible book aims to examine how "Green Logic" works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. |

| Besides the clarity of writing and the broad scope, the work presents accurate information, which may strongly motivate young business people to become Ecopreneurs. One of the merits of the book is the author's positive way of thinking, peaceful way of struggling against limitations, against different ideologies, against our own lack of perspective and responsibility. - 'Teaching Business Ethics'

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  • PublisherRoutledge
  • Publication date1998
  • ISBN 10 1874719128
  • ISBN 13 9781874719120
  • BindingPaperback
  • Edition number1
  • Number of pages144

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Other Popular Editions of the Same Title

9781565490956: Green Logic: Ecopreneurship, Theory and Ethics

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ISBN 10:  ISBN 13:  9781565490956
Publisher: Kumarian Press, 1999
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