Fine Art Publicity: The Complete Guide for Galleries and Artists

 
9781879466005: Fine Art Publicity: The Complete Guide for Galleries and Artists

Publicity is the best bridge between artists and collectors. This book explains how to fashion an effective public relations plan; make publicity and advertising work together; create media lists, press kits, and pitch letters; and prepare press releases that get results. Sample forms, letters, and press releases can be photocopied and adapted to your needs.

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About the Author:

Susan Abbott has been a fine art public relations consultant for more than 20 years. She is the author of Corporate Art Consulting (Allworth Press, l994). Her seminars on fine art public relations in the United States and Great Britain led to the development of Fine Art Publicity.

Barbara Webb is Publicity Director of the University Art Museum of Berkeley, where she has developed award-winning public relations campaigns. She lectures widely on fine art public relations.

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