Items related to Event Management & Event Tourism

Event Management & Event Tourism - Softcover

Donald Getz

 
9781882345465: Event Management & Event Tourism
Softcover
ISBN 10: 1882345460 ISBN 13: 9781882345465
Publisher: Cognizant Communication Corp, 2005
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This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing, evaluation, impact management. Contains a comprehesive bibliograph, over 600 entries and a detailed index.

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About the Author:
Donald Philip Getz, Ph.D., is Professor of Tourism and Hospitaoity Management at the Univ of Calgary. He specializes in event management and event touris, tourism planning, rural and resort tourism, destination management, and impact evaluation.

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  • PublisherCognizant Communication Corp
  • Publication date2005
  • ISBN 10 1882345460
  • ISBN 13 9781882345465
  • BindingPaperback
  • Edition number2
  • Number of pages439
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