McLuhan's Children: The Greenpeace Message and the Media - Softcover
McLuhan's Children is an inside look at Greenpeace's rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.
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About the Author:
Stephen Dale was staff writer at NOW magazine in the 1980s, and in the 1990s made documentaries for CBC Radio's Ideas program and worked as a Canadian correspondent for Inter-Press Service, a third world news agency. Recently, he was a columnist for Treehouse Canadian Family magazine. His articles have appeared in publications such as The Globe and Mail, the Toronto Star, This Magazine, New York Newsday, the Washington Post, Canadian Forum, and Toronto Life.
"An important book for all people trying to publicise their message and change the world, not just green it." -- New Internationalist magazine
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- PublisherBetween the Lines
- Publication date1996
- ISBN 10 1896357040
- ISBN 13 9781896357041
- Number of pages228