The International Handbook of Electronic Commerce - Softcover

Shim, Jae K.

Softcover

ISBN 10: 1906403449 ISBN 13: 9781906403447

Publisher: Global Professional Publishing, 2010

Synopsis

The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce!

The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical “how to” guide, offering extensive examples to illustrate practical applications.

About this title

About the Author:

Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.

Review:

"The revised edition of The International Handbook of Electronic Commerce covers all aspects of electronic commerce and is a business library pick designed to help managers implement and update electronic commerce in a business. The focus is on a 'how to' guide providing extensive examples of typical real-world applications. Tools and techniques illustrated by these examples can be easily adopted or modified to suit a company's needs and includes checklists, exhibits, and step-by-step instructions for implementation. A 'must' for any serious move towards e-commerce applications." (Midwest Book Review 2011-07-01)

"This handbook includes cutting-edge topics such as 3-D imaging; mobile commerce; and digital wallets... A table on e-commerce business models such as reverse auctions is useful. Summing Up: Recommended." (Choice 2010-07-01)

About this edition

• Publisher: Global Professional Publishing
• Publication date: 2010
• ISBN 10: 1906403449
• ISBN 13: 9781906403447
• Binding: Paperback
• Number of pages: 210