Items related to Target Market
A madman with a taste for savvy, professional women is on the prowl in Denver. The killer knows his victims intimately, but has never seen them before. Kevin Packard, a rising young ad executive, is thrust into this web of terror when his ex-girlfriend is found brutally murdered and he is the prime suspect. Determined to find the killer and clear himself, Kevin turns to the only thing he knows-advertising. He taps into CompleteBase, a powerful database of personal information, to build a list of the killer's future targets from a marketing perspective. When the next victim is on Kevin's list, he and the police detectives on the case join forces in a race to track down the killer before he strikes again. But is CompleteBase leading Kevin closer to the killer or leading the killer closer to him? In TARGET MARKET, the thin line between targeting consumers and profiling serial killers blurs into an exciting thriller that shatters the myth of personal privacy in America.
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- PublisherBewrite Books
- Publication date2010
- ISBN 10 190660908X
- ISBN 13 9781906609085
- BindingPaperback
- Number of pages264
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