Items related to Golf Tourism, 2nd edition
Since the first edition of this widely acclaimed text the landscape of golf tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays.
Golf continues to represent the largest sports-related travel market valued at £30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.
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About the Author:
Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina
"About this title" may belong to another edition of this title.
- PublisherGoodfellow Publishers
- Publication date2014
- ISBN 10 1908999934
- ISBN 13 9781908999931
- BindingHardcover
- Edition number2
- Number of pages304
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