The Last Link: Closing the Gap That Is Sabotaging Your Business - Hardcover

Gregg Crawford

Hardcover

ISBN 10: 1929774427 ISBN 13: 9781929774425

Publisher: Greenleaf Book Group Press, 2007

Synopsis

NEWYORK TIMES, AND WALL STREET JOURNAL BESTSELLER

In The Last Link, Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he has worked with major global companies to help them function better. He has found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasize their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. The Last Link offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction by linking strategy with sales.

About this title

From the Back Cover:

IF YOU COULD CLOSE THE GAP BETWEEN A STRONG COPORATE STRATEGY AND HOW IT'S EXECUTED IN THE FRONT LINES, WHAT WOULD IT MEAN TO YOUR ORGANIZATION?

Higher revenue, better margins, and stronger customer relationships. In The Last Link: Closing the Gap That Is Sabotaging Your Business, Gregg Crawford shows you how to identify and make the connections that will have the biggest impact on your numbers.

In twenty-five years of combining profit killers for Fortune 500 companies, Crawford has discovered that most organizations have the same weaknesses. There is a gap, a disconnect, between their careful plans and what actually happens.

In The Last Link, Crawford offers sharp, researched analysis; practical company-wide fixes; and a watertight implementation process to move the numbers in the right direction. Focusing attention on the sales organization, where revenue, margins, and customer relationships are determined, he demonstrates the connection that makes all the difference in a company's bottom line—for the next quarter, and for every quarter after.

About the Author:

Author Gregg Crawford is president, founder, and CEO of BayGroup International, a global consulting and performance improvement firm.

About this edition

• Publisher: Greenleaf Book Group Press
• Publication date: 2007
• ISBN 10: 1929774427
• ISBN 13: 9781929774425
• Binding: Hardcover
• Number of pages: 224