The Soul in the Computer: The Story of a Corporate Revolutionary - Softcover

Waugh, Barbara; Forrest, Margot Silk

Softcover

ISBN 10: 1930722036 ISBN 13: 9781930722033

Publisher: Inner Ocean Pub, 2001

Synopsis

When Barbara Waugh joined the Hewlett-Packard Corporation in the mid-80's, this 60's radical encountered a company with a benign but topdown leadership. As she progressed from recruiting manager to world change manager, she used a set of radical tools to transform its corporate culture and to help realize the true potential of The HP Way.

About this title

About the Author:

Barbara Waugh has a doctorate in psychology and organizational behavior, a master's degree in theology and comparative literature, and has served on the Board of Directors for the State of the World Forum, and the Board of Advisers for the Global Fund for Women. She is co-founder of the new World e-Inclusion business at Hewlett-Packard, working to bring access to the new economy to the four billion rural poor around the world.

From Booklist:

Waugh is a self-described former '60s radical who was active in the Freedom Schools movement during the civil rights struggle. She has been an actor in a socialist-feminist street-theater troupe, once served as a bodyguard for Angela Davis, and was a divinity student and director of the women's center for the nine theological schools of the Graduate Theological Union. She lives in Silicon Valley with Anastasia, her partner of 25 years, and their children. In 1984 Waugh "went corporate," becoming the worldwide personnel manager for Hewlett-Packard Lab, and she cofounded and runs HP's World's Best Industrial Research Laboratory program. No one, though, could ever accuse Waugh of "selling out." She serves as a perfect role model for those who hope to effect change by "working within the system." Part memoir and part how-to manual for corporate "revolutionaries," Waugh's story shows how successful transformation is the result of a series of "small wins." She shares her victories and recommends "turning 'enemies' into allies; amplifying positive deviance; scaling up, scaling down; and playing with whoever shows up." David Rouse
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About this edition

• Publisher: Inner Ocean Pub
• Publication date: 2001
• ISBN 10: 1930722036
• ISBN 13: 9781930722033
• Binding: Paperback
• Number of pages: 272