How to Launch Your Wine Career - Softcover

Thach PhD, Liz; D'Emilio, Brian

Softcover

ISBN 10: 1934259063 ISBN 13: 9781934259061

Publisher: Wine Appreciation Guild, 2009

Synopsis

Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.

About this title

About the Author:

Liz Thach, PhD, is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches undergraduate and wine MBA programs. She is an award-winning author who has published more than 100 articles and five wine textbooks, including Wine: A Global Business and Wine Marketing & Sales and she obtained the distinction of Master of Wine in 2011. Brian D’Emilio is the director of sales capability at Treasury Wine Estates. Michael Mondavi is a winemaker and the son of Robert Mondavi.

Review:

How to Launch Your Wine Career, by Lia Thach and Brian D Emilio, did not, as I started to read, engage me. My interest in, liking of, and knowledge about wine center around the stuff in the bottle, and how it got that way. I am also repelled by too-cute adjectival modifiers I quickly encountered: the ilk of wickedly cool and awesome -teeny bopper talk. But as I got into the book, I realized it was written by and for grown-ups, and that it had been done well. Thach, now on the faculty of Sonoma State University in its Wine Business Center, had had experience in business and in wine writing and education. D Emilio, now working in human resources for Foster s Wine Estates Americas, has similar experience in and out of the wine trade, including a spell with the Clorox Company (which amuses me for some reason) Both are wine-aware and enamored.

The book reads easily and is very well organized. It realistically considers every detail and alerts the reader to pitsfalls. It includes useful and interesting vignettes describing the livers of wine careerists in various roles. It is weighted toward California, and exclusively American in its purview. It is graced by a good index and by amusing cartoons by Doug Pike. --Harvey Finkle, New England Wine Journal

About this edition

• Publisher: Wine Appreciation Guild
• Publication date: 2009
• ISBN 10: 1934259063
• ISBN 13: 9781934259061
• Binding: Paperback
• Number of pages: 354