Top Dog Recession-Busting Sales Secrets: 50 Top Experts Show You Proven Ways to Sell In Tough Times

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9781934346150: Top Dog Recession-Busting Sales Secrets: 50 Top Experts Show You Proven Ways to Sell In Tough Times
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Top Dog Recession-Busting Sales Secrets offers advice and inspiration from 50 of America's leading sales experts. There are 80 quick read sales lessons showing proven ways to sell more in a struggling economy. Readers will learn how to create opportunities in a downturn, shorten sales cycles, take business from the competition, attract new clients and stay motivated. The book also gives priceless advice on ways to overcome price objections to earn top dollar even in tough times. Readers get the sales insights of internationally renowned sales performance experts and trainers along with that of presidents/CEOs of over 25 sales and business growth companies. This stellar group of experts has advised companies ranging from start-ups to Fortune 500 firms. Collectively they have authored over 250 books on sales and selling.

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Selling during a recession is daunting. Money is tight. Companies scramble to cut costs and price objections abound. To win sales in this environment, salespeople need to be prepared. They have to know how to engage buyers, emphasize value, show benefits, and most importantly, overcome objections. Now they can as America’s leading sales experts share their recession-busting secrets in Vol. II of the Top Dog Sales Secrets series. Salespeople will discover proven ways to sell more in a struggling economy, including ways to create opportunities in a downturn, shorten sales cycles, steal business from the competition, attract new clients and stay motivated. Readers will learn to overcome the “recession objection,” and earn top dollar even in tough times.

About the Author:

Michael Dalton Johnson is a successful entrepreneur and award-winning publisher with several decades of business leadership. He compiled and edited the bestselling sales advice book, Top Dog Sales Secrets. He is the founder and publisher of SalesDog.com, an online educational resource for sales professionals. He also owns an international technical publishing and marketing company with a line of over 100 training manuals. A leading sales consultant himself, Johnson brought 50 other experts together in creating Top Dog Recession-Busting Sales Secrets.

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