About the Author:
Ephren W. Taylor is a Wall Street Journal bestselling author and the CEO of two publicly traded companies, one of which is recognized by the Wall Street Journal as one of the Top 100 Socially Conscious Corporations in the United States.” Named by The Michigan Chronicle as one of the top 10 people making a global difference,” at 27 years old, Ephren Taylor is the youngest African-American CEO of any publicly traded company in U.S. history. Taylor began his career as a video-game developer at the age of 12 and built a multimillion dollar technology company, GoFerretGo.com, by the age of 17.
A nationally recognized authority on personal wealth and entrepreneurial business development, Taylor appears regularly on FOX News and CNBC and has been featured on such network shows as ABC’s "20/20," PBS and Montel Williams. He also has regular appearances in print and radio media including Black Enterprise and The Miami Herald.
His 2009 Wall Street Journal bestselling book Creating Success from the Inside Out” (John Wiley & Sons), serves as an expose of the mindset of today’s multimillionaires while defining success as not only attaining wealth, but how to utilize it. As a result, he’s become a frequently requested speaker and panelist across the country.
A successful freelance ghostwriter for nearly a decade, Rusty Fischer and his clients have been published by Wiley & Sons, Simon & Schuster, Hay House and Kaplan Publishing. Rusty also runs Requested Material (requestedmaterial.blogspot.com), a blog for would-be writers hoping to get published in this challenging marketplace.
From Booklist:
Taylor, the youngest African American CEO of any publicly traded U.S. company, provides a step-by-step road map for starting and maintaining a successful business, one that not only becomes successful. He identifies qualities that make an Elite Entrepreneur, including persistence and resourcefulness, which lead to skills of adaptation to changing circumstances, knowing one’s strengths, and, more importantly, what one doesn’t know, and surrounding oneself with people who complement one’s talents and can make things happen. The book’s focus is on the seven phases of business, which are a superior start-up, extraordinary branding, sizzling sales, insightful hiring, generating growth, capitalizing on cash flow, and social entrepreneurship, or supporting a charity or cause that gets media recognition, which makes the company attractive to strategic partners and political leaders and offers a great source of networking. Taylor offers a valuable perspective in this short how-to book for entrepreneurs and aspiring entrepreneurs that will appeal to a broad range of library patrons. --Mary Whaley
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