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Book Description Blanda. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 0. As retail design and visual merchandising achieve new heights of sophistication, the visual merchandiser is increasingly influential. Explaining the visual merchandiser?s creative process, showing contrasts of style, technique and training between the visual merchandiser and the retail designer, display for the street or the store, 2D or 3D installations, Retail Desire covers everything from designing, setting up or directing window displys, though advising on the layout of in-store items, to creating displays, while giving valuable insights into the process and practice of creating desire. 800 gr. Libro. Seller Inventory # 9782880468064LEA36168