The Fundamentals of Fashion Design - Softcover

Udale, Jenny; Sorger, Richard

Softcover

ISBN 10: 2940373396 ISBN 13: 9782940373390

Publisher: AVA Publishing, 2006

Synopsis

This book offers an introductory look at fashion design--with a sophisticated twist. Sections include Pattern Construction and Cutting, Fashion Movements, Textiles, Creative Thinking, and Selling Clothes. With exciting visuals and clear text, The Fundamentals of Fashion Design uses detailed diagrams, historical references, and innovative layout to challenge readers to consider the underlying principles of design.

About this title

About the Author:

Richard Sorger is a fashion designer with two labels, ‘Richard Sorger’ and ‘RJS by Richard Sorger’ that he has shown twice yearly at London Fashion Week and sells worldwide. Swarovski and for the Victoria and Albert Museum, London, have both commissioned special pieces from him and the V&A recently acquired one of his dresses for its permanent collection. Richard is the final year design tutor for the BA (Hons) Fashion course at Middlesex University and has taught at various other institutions including Central Saint Martins and London College of Fashion.

Jenny Udale studied BA Fashion Textiles at the University of Brighton and MA Womenswear, with a focus on innovative printed textiles, at the Royal College of Art. Jenny successfully launched her own womenswear label after graduation.

Currently a freelance printed textile designer, she sells mainly to the UK and US market. Jenny is interested in how craft can be fused with modern technology to produce innovative textiles. She has lectured in fashion and textiles at the University of Brighton, University of Middlesex and Kingston University, and is currently pathway leader for textiles at Ravensbourne. Jenny authored Textiles and Fashion for AVA publishing and contributes to magazines on fashion textiles. She is currently working on a contemporary Knitwear book.

 

Review:

A hands-on, user-friendly guide as to how fashion designers design, which has been aesthetically laid out with strong imagery and some really good insights. -- Rachel Studd, Senior Lecturer in Design * University of Manchester, UK * This is an excellent book that has key images supporting the description and approaches to demystify the fashion design process. -- Alison Gault, Lecturer in Fashion and Knit Design * University of Ulster, UK * A very informative book that has a straightforward approach and is easy to follow. The sequence is on point as to how one should be introduced to the design process and the images are fabulous. -- Kelly De Melo, Fashion Industry Professional and Entrepreneur and Fashion Design Professor This book is an exciting overview of the fashion industry with engaging materials, discussions, interviews and activities that realistically depict roles in the fashion industry in a manner understandable to novice readers. -- Eulanda Sanders, Apparel, Merchandising and Design Professor * Iowa State University, US *

About this edition

• Publisher: AVA Publishing
• Publication date: 2006
• ISBN 10: 2940373396
• ISBN 13: 9782940373390
• Binding: Paperback
• Number of pages: 176