Basics Graphic Design 02: Design Research: Investigation for successful creative solutions - Softcover

Leonard, Neil; Ambrose, Gavin

Softcover

ISBN 10: 2940411743 ISBN 13: 9782940411740

Publisher: AVA Publishing, 2012

Synopsis

Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware of all the different research methods, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyse information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief.

About this title

Book Description:

Basics Graphic Design: Design Research guides the reader through the early stages of a design project, identifying appropriate research techniques and enabling innovative solutions to be found. Throughout the book, Neil Leonard and Gavin Ambrose highlight good practice and direct students and beginning practitioners through the key processes of observation, analysis and evaluation. These techniques are crucial in helping graphic designers to produce unique designs that perfectly fit the client's brief and reach their audience.

From the Back Cover:

AVA's Basics Graphic Design titles are designed to provide visual arts students with a theoretical and practical exploration of each of the fundamental topics within the field of graphic design. Packed with examples of from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential introduction to the subject.

Basics Graphic Design 02: Design Research will guide the reader through how to make the best use of research, in order to inform and enrich their design work. Through introducing key terminology, examining the importance of context, introducing specific research techniques and looking at how to analyze, interpret and present you research findings, the book gives the readers the tools they need to work towards innovative design solutions.

About this edition

• Publisher: AVA Publishing
• Publication date: 2012
• ISBN 10: 2940411743
• ISBN 13: 9782940411740
• Binding: Paperback
• Number of pages: 200