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A Global View on Intercultural Management: Challenges in a Globalized World (De Gruyter Studium) - Softcover
Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
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About the Author:
Jürgen Rothlauf (University of Applied Sciences Stralsund)
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- PublisherDe Gruyter Oldenbourg
- Publication date2014
- ISBN 10 3110400626
- ISBN 13 9783110400625
- BindingPerfect Paperback
- Edition number1
- Number of pages360
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A Global View on Intercultural Management (de Gruyter Studium) by Rothlauf, Jürgen [Paperback ]
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