"synopsis" may belong to another edition of this title.
From the reviews:
"All you ever wanted...a new standard reference for the graphic arts..." (Printing World)
"...it is a large, solid item...It is hard to imagine anyone connected to the graphic arts industry not finding a use for this book. It covers just about every aspect of production, from design through to finishing... I couldn't find fault with any of the technical explanations - hardly surprising, given the list of people who contributed to it... There are excellent diagrams throughout, and each section is rounded off by a look at the available products..." (Electronic Imaging, March 2002)
"The mammoth publication, which is destined to become the standard reference book for the industry, is the brainchild of Dr Helmut Kipphan ... . For anyone with a genuine interest in the scope and breadth of the industry the Handbook of Print Media will prove to be an invaluable companion. It combines esoteric technical information ... with a practical commercial eye on the development and trends of printing markets. On both counts it is likely to become the bible for managers when confronting the future." (Graphics Online, November, 2001)
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