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Gender and Tourism: Understanding Male and Female Tourist Behavior, is an in-depth comparative study identifying the preferences, participation, duties and responsibilities of male and female tourists. The research has investigated the gender roles of tourists and gendered consumer-decision making in vacation decisions. A comparative sample of Indian and Foreign male and female tourists has helped to identify if cultural differences and gender status in society effects travel choices and behaviour. The study also explores assumptions and perceptions related to use of gender images in tourism marketing. The work demonstrates that in contemporary times males and females participate equally in decision making for travel and jointly undertake responsibilities in travel planning. However, gender is a detrimental factor that accounts for differences between males and females in preference for different forms of tourism and participation in different kinds of tourism activities. It is anticipated that the findings of this work will appeal to both researchers and practitioners of tourism who are interested in understanding the gender segments of the tourism market.
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Sonia Khan has a PhD in Tourism and holds a permanent appointment with Himachal Pradesh University, India. She has two Masters: in Tourism (India) and Leisure Studies (CHN, The Netherlands). During her 13 years of teaching experience she has taught undergraduate and graduate Tourism courses for Universities in India, North Cyprus and Canada.
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- PublisherVDM Verlag Dr. Müller
- Publication date2009
- ISBN 10 3639124669
- ISBN 13 9783639124668
- BindingPaperback
- Number of pages268
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Gender Issues in Tourism: Understanding Male and Female Tourist Behaviour
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Gender and Tourism: Understanding Male and FemaleTourist Behavior, is an in-depth comparative studyidentifying the preferences, participation, dutiesand responsibilities of male and female tourists. Theresearch has investigated the gender roles oftourists and gendered consumer-decision making invacation decisions. A comparative sample of Indianand Foreign male and female tourists has helped toidentify if cultural differences and gender status insociety effects travel choices and behaviour. Thestudy also explores assumptions and perceptionsrelated to use of gender images in tourism marketing.The work demonstrates that incontemporary times males and females participateequally in decision making for travel and jointlyundertake responsibilities in travel planning.However, gender is a detrimental factor that accountsfor differences between males and females inpreference for different forms of tourism andparticipation in different kinds of tourismactivities. It is anticipated that the findings ofthis work will appeal to both researchers andpractitioners of tourism who are interested inunderstanding the gender segments of the tourism market. 268 pp. Englisch. Seller Inventory # 9783639124668
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Gender Issues in Tourism Understanding Male and Female Tourist Behaviour
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Gender Issues in Tourism
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Khan SoniaSonia Khan has a PhD in Tourism and holds a permanent appointmentnwith Himachal Pradesh University, India. She has two Masters: innTourism (India) and Leisure Studies (CHN, The Netherlands).nDuring her 13 years of teaching . Seller Inventory # 4959668
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Gender Issues in Tourism : Understanding Male and Female Tourist Behaviour
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Gender and Tourism: Understanding Male and FemaleTourist Behavior, is an in-depth comparative studyidentifying the preferences, participation, dutiesand responsibilities of male and female tourists. Theresearch has investigated the gender roles oftourists and gendered consumer-decision making invacation decisions. A comparative sample of Indianand Foreign male and female tourists has helped toidentify if cultural differences and gender status insociety effects travel choices and behaviour. Thestudy also explores assumptions and perceptionsrelated to use of gender images in tourism marketing.The work demonstrates that incontemporary times males and females participateequally in decision making for travel and jointlyundertake responsibilities in travel planning.However, gender is a detrimental factor that accountsfor differences between males and females inpreference for different forms of tourism andparticipation in different kinds of tourismactivities. It is anticipated that the findings ofthis work will appeal to both researchers andpractitioners of tourism who are interested inunderstanding the gender segments of the tourism market. Seller Inventory # 9783639124668
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Gender Issues in Tourism Understanding Male and Female Tourist Behaviour
Published by
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(2009)
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ISBN 13: 9783639124668
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