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Journalism vs Public Relations: thoughts and perceptions: Insights from the journalists of the Eastern Cape Herald in South Africa - Softcover
This monograph explores the relationship between newsroom journalists and the practice of public relations. It traces the historical perception that a contentious relationship exists between the journalists and public relations professionals. The principal point of contention emerges in the general assertions by journalists that public relations practitioners do not uphold the ethics and principles that define the work of journalists. Finally it also emerges that public relations is often referred to both as a practice and as a profession – an identity crisis which could be one of the factors driving the negative perceptions.
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About the Author:
Bernadette Mazarura Mukonyora, a native of Zimbabwe and a graduate of the University of Port Elizabeth in South Africa. She works in agriculture and rural development research and lives in Rome, Italy with her Son Barack Munashe.
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- PublisherVDM Verlag Dr. Müller
- Publication date2011
- ISBN 10 3639364708
- ISBN 13 9783639364705
- BindingPaperback
- Number of pages104
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Journalism vs Public Relations: thoughts and perceptions
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Journalism vs Public Relations: thoughts and perceptions: Insights from the journalists of the Eastern Cape Herald in South Africa
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Journalism vs Public Relations: thoughts and perceptions
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This monograph explores the relationship between newsroom journalists and the practice of public relations. It traces the historical perception that a contentious relationship exists between the journalists and public relations professionals. The principal point of contention emerges in the general assertions by journalists that public relations practitioners do not uphold the ethics and principles that define the work of journalists. Finally it also emerges that public relations is often referred to both as a practice and as a profession an identity crisis which could be one of the factors driving the negative perceptions. 104 pp. Englisch. Seller Inventory # 9783639364705
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Journalism vs Public Relations thoughts and perceptions Insights from the journalists of the Eastern Cape Herald in South Africa
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VDM Verlag Dr. Müller
(2011)
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ISBN 13: 9783639364705
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Journalism vs Public Relations thoughts and perceptions Insights from the journalists of the Eastern Cape Herald in South Africa
Published by
VDM Verlag Dr. Müller
(2011)
ISBN 10: 3639364708
ISBN 13: 9783639364705
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Journalism vs Public Relations: thoughts and perceptions : Insights from the journalists of the Eastern Cape Herald in South Africa
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VDM Verlag Dr. Müller
(2011)
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ISBN 13: 9783639364705
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This monograph explores the relationship between newsroom journalists and the practice of public relations. It traces the historical perception that a contentious relationship exists between the journalists and public relations professionals. The principal point of contention emerges in the general assertions by journalists that public relations practitioners do not uphold the ethics and principles that define the work of journalists. Finally it also emerges that public relations is often referred to both as a practice and as a profession an identity crisis which could be one of the factors driving the negative perceptions. Seller Inventory # 9783639364705
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Journalism vs Public Relations: thoughts and perceptions
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mukonyora Bernadette MazaruraBernadette Mazarura Mukonyora, a native of Zimbabwe and a graduate of the University of Port Elizabeth in South Africa. She works in agriculture and rural development research and lives in Rome, Italy . Seller Inventory # 4981197
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