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Gamification, Digitalisierung und Industrie 4.0: Transformation und Disruption verstehen und erfolgreich managen (essentials) (German Edition) - Softcover

Anderie, Lutz

 
9783658198640: Gamification, Digitalisierung und Industrie 4.0: Transformation und Disruption verstehen und erfolgreich managen (essentials) (German Edition)
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ISBN 10: 3658198648 ISBN 13: 9783658198640
Publisher: Springer Gabler, 2017
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In diesem essential wird erläutert, wie Gamification, Digitalisierung und die vierte industrielle Revolution Gesellschaft, Unternehmensführung und Management verändern. Anhand zahlreicher Grafiken und Abbildungen werden unter anderem die aktuellen Branchenentwicklungen im Hinblick auf Virtual, Augmented und Mixed Reality aufgezeigt. Zukunftstechnologien werden dargelegt, die in der Games Industry entwickelt wurden und Einfluss auf andere Branchen wie beispielsweise die KFZ-Industrie oder das Gesundheitswesen haben. Wertschöpfungsprozesse für Kultur- und Wirtschaftsgüter werden dokumentiert.

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About the Author:

Dr. Lutz Anderie, Autor des erfolgreichen Fachbuchs ‚Games Industry Management – Gründung, Strategie und Leadership‘, gilt als international anerkannter Branchenkenner der Games-, Medien- und Entertainmentindustrie und Experte für Digitalisierung. Er verfügt über umfangreiche Managementexpertise in der Unternehmensführung sowie der Vertriebs- und Marketingsteuerung.

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  • PublisherSpringer Gabler
  • Publication date2017
  • ISBN 10 3658198648
  • ISBN 13 9783658198640
  • BindingPaperback
  • Edition number1
  • Number of pages68

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