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A Study on Malt Food Product-Bournvita: An Exploratory Study on Chocolate malt drink in Twin Cities, Andhra Pradesh, India - Softcover
In earlier days malted product was added to the milk so that it could make some flavor to the milk. The child could consume it easily without hesitation or reluctance to have milk. Nowadays it is more of a competition. Many company’s are now producing malt based milk products, and among them, there are few companies, which are, in the market for long like GlaxoSmithKline (Boost, Horlicks, Viva and Maltova), Cadbury (Bournvita), Nestle (Milo) and Heinz (Complan). GlaxoSmithKline, Cadbury, Heinz have a strong name in the market. According to brand reports in the year 2011, Cadbury ranked in the most trusted brands among 100 other brands. Cadbury holds 70% of market share in chocolate confectionary industry. The book brings out a study, to understand the fluctuating demand of Bournvita, a malt product from Cadbury India Pvt. Ltd. The objective includes the reason behind the fluctuating demand of malt product Bournvita and decrease in sale during the year 2010, in Hyderabad, Andhra Pradesh, India.
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About the Author:
Sruti Kandala received a MBA from Andhra University in 2009. She has 2 years of experience in the academic field as Sr.Research Associate. She has published papers in various National and International journals in the field of Human Resources Management and Management Education. She is an excellent motivator and good counselor.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659000973
- ISBN 13 9783659000973
- BindingPaperback
- Number of pages52
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A Study on Malt Food Product-Bournvita: An Exploratory Study on Chocolate malt drink in Twin Cities, Andhra Pradesh, India
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In earlier days malted product was added to the milk so that it could make some flavor to the milk. The child could consume it easily without hesitation or reluctance to have milk. Nowadays it is more of a competition. Many company's are now producing malt based milk products, and among them, there are few companies, which are, in the market for long like GlaxoSmithKline (Boost, Horlicks, Viva and Maltova), Cadbury (Bournvita), Nestle (Milo) and Heinz (Complan). GlaxoSmithKline, Cadbury, Heinz have a strong name in the market. According to brand reports in the year 2011, Cadbury ranked in the most trusted brands among 100 other brands. Cadbury holds 70% of market share in chocolate confectionary industry. The book brings out a study, to understand the fluctuating demand of Bournvita, a malt product from Cadbury India Pvt. Ltd. The objective includes the reason behind the fluctuating demand of malt product Bournvita and decrease in sale during the year 2010, in Hyderabad, Andhra Pradesh, India. 52 pp. Englisch. Seller Inventory # 9783659000973
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A Study on Malt Food Product-Bournvita : An Exploratory Study on Chocolate malt drink in Twin Cities, Andhra Pradesh, India
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ISBN 13: 9783659000973
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In earlier days malted product was added to the milk so that it could make some flavor to the milk. The child could consume it easily without hesitation or reluctance to have milk. Nowadays it is more of a competition. Many company's are now producing malt based milk products, and among them, there are few companies, which are, in the market for long like GlaxoSmithKline (Boost, Horlicks, Viva and Maltova), Cadbury (Bournvita), Nestle (Milo) and Heinz (Complan). GlaxoSmithKline, Cadbury, Heinz have a strong name in the market. According to brand reports in the year 2011, Cadbury ranked in the most trusted brands among 100 other brands. Cadbury holds 70% of market share in chocolate confectionary industry. The book brings out a study, to understand the fluctuating demand of Bournvita, a malt product from Cadbury India Pvt. Ltd. The objective includes the reason behind the fluctuating demand of malt product Bournvita and decrease in sale during the year 2010, in Hyderabad, Andhra Pradesh, India. Seller Inventory # 9783659000973
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A Study on Malt Food ProductBournvita An Exploratory Study on Chocolate malt drink in Twin Cities, Andhra Pradesh, India
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kandala SrutiSruti Kandala received a MBA from Andhra University in 2009. She has 2 years of experience in the academic field as Sr.Research Associate. She has published papers in various National and International journals in the fi. Seller Inventory # 5123972
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