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Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail. Third chapter discusses the methodology of work. Whereas, the analysis of the results, its discussion, and recommendations educates the research cycle as it encompasses the full gamut from qualitative to quantitative work. Additionally, the book provides a case study of telecom industry operating in Pakistan. I expect that students will enjoy this book.
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About the Author:
Khansa Zaman is a graduate of Management Sciences, Riphah International University (RIU) Pakistan. Khansa obtained her graduate degree of MS in Management Sciences from RIU and BBA degree from Fatima Jinnah Women University, Rawalpindi. She is an event organizer & researcher at Non-Profit Organization with publications in international journals.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2013
- ISBN 10 3659322245
- ISBN 13 9783659322242
- BindingPaperback
- Number of pages60
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail. Third chapter discusses the methodology of work. Whereas, the analysis of the results, its discussion, and recommendations educates the research cycle as it encompasses the full gamut from qualitative to quantitative work. Additionally, the book provides a case study of telecom industry operating in Pakistan. I expect that students will enjoy this book. 60 pp. Englisch. Seller Inventory # 9783659322242
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Billboard and Brand Image A case of Pakistan
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Billboard and Brand Image: A case of Pakistan
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Writing this book on a key aspect of marketing has been an enjoyable experience. This book comprehensively covers the issues of branding, billboards and its impact on the perception of customers. The First chapter contains an introduction of the book and its key concepts. The second chapter covers theoretical background of constructs in detail. Third chapter discusses the methodology of work. Whereas, the analysis of the results, its discussion, and recommendations educates the research cycle as it encompasses the full gamut from qualitative to quantitative work. Additionally, the book provides a case study of telecom industry operating in Pakistan. I expect that students will enjoy this book. Seller Inventory # 9783659322242
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Zaman KhansaKhansa Zaman is a graduate of Management Sciences, Riphah International University (RIU) Pakistan. Khansa obtained her graduate degree of MS in Management Sciences from RIU and BBA degree from Fatima Jinnah Women Universi. Seller Inventory # 158593516
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