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Dannaya rabota posvyashchena vyyavleniyu etnokul'turnykh komponentov v sovremennoy televizionnoy reklame Kitaya. V ney proanalizirovana reklamnaya produktsiya raznykh tovarov v KNR, vyyavleny ee osnovnaya spetsifika, a takzhe osnovnye otlichiya ot zapadnoy TV-reklamy. Na osnove provedennogo issledovaniya avtorom predlagaetsya vydelit' tri tipa reklamy v Kitae: 1) perevod zapadnoy reklamy; 2) natsional'naya reklama kitayskikh tovarov na zapadnyy maner; 3)natsional'naya reklama kitayskikh tovarov.
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Belyaeva Anastasiya Viktorovna – studentka 3 kursa bakalavriata otdeleniya vostokovedeniya Natsional'nogo Issledovatel'skogo Universiteta «Vysshaya Shkola Ekonomiki». Nauchnye interesy: istoriya i kul'tura Kitaya, mezhkul'turnaya kommunikatsiya KNR, etnopsikhologicheskoe razvitie narodov Vostoka, kul'tura otdel'nykh stran i narodov.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2014
- ISBN 10 3659588172
- ISBN 13 9783659588174
- BindingPaperback
- Number of pages64
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Dannaya rabota posvyashhena vyyavleniju jetnokul'turnyh komponentov v sovremennoj televizionnoj reklame Kitaya. V nej proanalizirovana reklamnaya produkciya raznyh tovarov v KNR, vyyavleny ee osnovnaya specifika, a takzhe osnovnye otlichiya ot zapadnoj TV-reklamy. Na osnove provedennogo issledovaniya avtorom predlagaetsya vydelit' tri tipa reklamy v Kitae: 1) perevod zapadnoj reklamy; 2) nacional'naya reklama kitajskih tovarov na zapadnyj maner; 3)nacional'naya reklama kitajskih tovarov. 64 pp. Russisch. Seller Inventory # 9783659588174
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Osobennosti vizualizatsii traditsionnykh tsennostey v reklame KNR
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Dannaya rabota posvyashhena vyyavleniju jetnokul'turnyh komponentov v sovremennoj televizionnoj reklame Kitaya. V nej proanalizirovana reklamnaya produkciya raznyh tovarov v KNR, vyyavleny ee osnovnaya specifika, a takzhe osnovnye otlichiya ot zapadnoj TV-reklamy. Na osnove provedennogo issledovaniya avtorom predlagaetsya vydelit' tri tipa reklamy v Kitae: 1) perevod zapadnoj reklamy; 2) nacional'naya reklama kitajskih tovarov na zapadnyj maner; 3)nacional'naya reklama kitajskih tovarov. Seller Inventory # 9783659588174
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