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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Softcover
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
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- PublisherPhysica
- Publication date2005
- ISBN 10 3790815756
- ISBN 13 9783790815757
- BindingPaperback
- Number of pages282
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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) by Feldmann, Valerie [Paperback ]
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Leveraging mobile media cross-media strategy and innovation policy for mobile media communication
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Leveraging Mobile Media
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Book Description Condition: New. Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strateg. Seller Inventory # 5310508
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