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This book explores the dimensions of Cultural Traits and Heritage tourism in Penang. Penang is attractive to tourists because of its uniqueness, heritage and it is a cultural city with multi- racial ethnic population. Lack of knowledge and experience, combined with different interest may cause the tourism industry collapse. Cultural Traits and Heritage tourism is discussed as Penang's opportunity to create tourism platform where resources and market would be kept and at the same time, competition with other World Heritage Cities will be created. Cultural Traits and Heritage recently has become an important topic and concept to tourism development especially in Penang since Penang was awarded as the World Heritage City by UNSECO in July 2008. Hence, in this research, it proposes the links of self representation to current desired outcomes of Penang’s distinctiveness and sustainability of Penang UNESCO award. At the same time, the model also tests how these outcomes influence the destination ability to meet tourists' expectations and how Penang should act in competing in the global heritage tourism industry.
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About the Author:
Jeila Soleimani (the main authour, jila.soleimani@gmail.com) has finished her MBA in June 2010. Nowadays, she is working as the Human Resource Manager at Safir English School in Tehran, Iran. Anees Janee Ali (aneesali15@yahoo.com) is a lecturer at School of Management,Universiti Sains Malaysia.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2010
- ISBN 10 3838388895
- ISBN 13 9783838388892
- BindingPaperback
- Number of pages268
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Penang as the World Heritage City: From Tourists' Place Experience Perspectives
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the dimensions of Cultural Traits and Heritage tourism in Penang. Penang is attractive to tourists because of its uniqueness, heritage and it is a cultural city with multi- racial ethnic population. Lack of knowledge and experience, combined with different interest may cause the tourism industry collapse. Cultural Traits and Heritage tourism is discussed as Penang''s opportunity to create tourism platform where resources and market would be kept and at the same time, competition with other World Heritage Cities will be created. Cultural Traits and Heritage recently has become an important topic and concept to tourism development especially in Penang since Penang was awarded as the World Heritage City by UNSECO in July 2008. Hence, in this research, it proposes the links of self representation to current desired outcomes of Penang''s distinctiveness and sustainability of Penang UNESCO award. At the same time, the model also tests how these outcomes influence the destination ability to meet tourists'' expectations and how Penang should act in competing in the global heritage tourism industry. 268 pp. Englisch. Seller Inventory # 9783838388892
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ali Anees JaneeAli Nawari Hassan(the main author) is currently a lecturer at School of Management, Universiti Sains Malaysia. He has vast working experience in the banking sector in Malaysia. Anees Janee Ali is a lecturer at School . Seller Inventory # 5419131
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Penang as the World Heritage City : From Tourists' Place Experience Perspectives
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ISBN 13: 9783838388892
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores the dimensions of Cultural Traits and Heritage tourism in Penang. Penang is attractive to tourists because of its uniqueness, heritage and it is a cultural city with multi- racial ethnic population. Lack of knowledge and experience, combined with different interest may cause the tourism industry collapse. Cultural Traits and Heritage tourism is discussed as Penang''s opportunity to create tourism platform where resources and market would be kept and at the same time, competition with other World Heritage Cities will be created. Cultural Traits and Heritage recently has become an important topic and concept to tourism development especially in Penang since Penang was awarded as the World Heritage City by UNSECO in July 2008. Hence, in this research, it proposes the links of self representation to current desired outcomes of Penang''s distinctiveness and sustainability of Penang UNESCO award. At the same time, the model also tests how these outcomes influence the destination ability to meet tourists'' expectations and how Penang should act in competing in the global heritage tourism industry. Seller Inventory # 9783838388892
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Penang as the World Heritage City From Tourists' Place Experience Perspectives
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LAP LAMBERT Academic Publishing
(2010)
ISBN 10: 3838388895
ISBN 13: 9783838388892
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