Items related to Celebrity Endorsement: The Key Success Factors of Brand...
This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements.
"synopsis" may belong to another edition of this title.
About the Author:
Michael Strunck was born in Quito, Ecuador. He studied "International Business" at Maastricht University, from which he graduated with a Master's Degree with a focus on "Strategic Marketing". During this year, Michael Strunck researched Celebrity Endorsement theories.
"About this title" may belong to another edition of this title.
- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3844301178
- ISBN 13 9783844301175
- BindingPaperback
- Number of pages88
Buy New
Learn more about this copy
US$ 57.23
Shipping:
US$ 12.41
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Celebrity Endorsement
Published by
LAP Lambert Academic Publishing
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9783844301175_lsuk
Buy New
US$ 57.23
Convert currency
Stock Image
Celebrity Endorsement: The Key Success Factors of Brand Endorsers
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLING22Oct2817100613670
Buy New
US$ 65.76
Convert currency
Stock Image
Celebrity Endorsement
Published by
LAP Lambert Academic Publishing 2011-01
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9783844301175
Buy New
US$ 52.01
Convert currency
Stock Image
Celebrity Endorsement The Key Success Factors of Brand Endorsers
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783844301175
Buy New
US$ 77.35
Convert currency
Seller Image
Celebrity Endorsement
Published by
LAP LAMBERT Academic Publishing Jan 2011
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. 88 pp. Englisch. Seller Inventory # 9783844301175
Buy New
US$ 53.72
Convert currency
Seller Image
Celebrity Endorsement : The Key Success Factors of Brand Endorsers
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research study examines the effect of celebrity endorsement on attitudes towards the advertisement, the product, purchase intentions and recommendation likelihood. In order to test it, two different endorsers have been chosen for this study, namely a well-known celebrity expert and a fictitious non- celebrity expert. The aim is to identify which characteristics are important for an effective brand endorsement. Additionally, differences between endorser types are examined. The sample used for this study contains mainly students from the Netherlands, Germany and Ecuador. Furthermore, high involvement products are used to test the impact of brand endorsement, namely two types of automobiles (luxury model versus standard model). The results of the research validate the existing models about endorser characteristics (Source Attractiveness Model, Source Credibility Model and Match-Up Hypothesis) and identify which of these elements function as key factors for successful endorsements. Seller Inventory # 9783844301175
Buy New
US$ 53.72
Convert currency
Stock Image
Celebrity Endorsement The Key Success Factors of Brand Endorsers
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
PAP
Quantity: > 20
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9783844301175
Buy New
US$ 58.14
Convert currency
Seller Image
Celebrity Endorsement
Published by
LAP LAMBERT Academic Publishing
(2011)
ISBN 10: 3844301178
ISBN 13: 9783844301175
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Strunck MichaelMichael Strunck was born in Quito, Ecuador. He studied International Business at Maastricht University, from which he graduated with a Master s Degree with a focus on Strategic Marketing . During this year, Mich. Seller Inventory # 5470626
Buy New
US$ 45.00
Convert currency